Trusted Website & Digital Marketing Partner for Tim Lyons

Tim has teamed up with 97Display to deliver lead-generating websites and AI-powered marketing solutions designed to help fitness businesses scale faster.

Your Complete Growth System

AI-Driven, SEO-Ready Website

• Customized 15–20 page website built to convert visitors into paying members.
• Smart SEO design to strengthen your ranking in Google and local searches.
• Result: Increase your visibility and turn high-intent traffic into steady membership growth.

LeadFlowIQ — Smart Lead Management

• AI voice assistant, site chatbot, and automated text/email follow-up.
• One streamlined inbox to track every lead and every conversation.
• Result: Respond instantly, stay organized, and convert more prospects into booked appointments.

Hyper-Local SEO Tools

• AI-powered keyword recommendations and neighborhood-specific ranking insights.
• Automated listing optimization across 70+ directories.
• Result: Rise above competing gyms in your area and attract more qualified local leads.

SocialProof — Social Media + Reputation Management

• Fresh blog content and promotional posts to expand your digital footprint.
• AI-assisted tools that post, reply, and drive stronger engagement on social channels.
• Result: Build authority, earn trust, and keep your community consistently engaged.

Insights & Strategy Support

• Weekly performance report with actionable insights.
• A dedicated strategist to shape your game plan, troubleshoot challenges, and keep your business moving forward.
• Result: Make confident decisions backed by expert guidance and dependable data.

AdsPulse — Paid Ads That Drive Real Leads

• Targeted Meta & Google ad campaigns built for fitness-specific lead generation.
• Continuous optimization to lower cost-per-lead and maximize reach.
• Result: Get in front of the right people fast and fill your pipeline with high-quality prospects.

Tim Lyons Built It First. Then He Taught Others How.

Tim Lyons is the founder of Gym Business Coach, Legacy Personal Training, and the Iron Circle Mastermind. As an active gym owner, operator, speaker, author, and coach, Tim has spent nearly 18 years in the fitness industry building real businesses, leading teams, and helping gym owners create companies that are more profitable, scalable, and sustainable.

Since launching Legacy Personal Training in 2008, Tim has built one of the most respected personal training gyms in the country while also working with more than 2,700 gyms through Gym Business Coach. His work is centered on helping gym owners improve their marketing, sales, systems, and delivery so they can stop feeling buried in the day-to-day and start building a business that actually creates freedom.

Tim is the author of Built to Grow and Built to Win, and the host of the Gym Business Coach Podcast. He is also the co-founder of Semi Private Pro. He is known for his direct style, operator-first perspective, and commitment to helping gym owners stop playing small and build businesses that create real impact, income, and long-term wealth.

Join the 1,400+ other fitness businesses who have transformed their gyms through our websites & marketing services

“I have been working with 97 Display for nearly a year, and they have consistently delivered high-quality service for my website. Their thoroughness and efficiency have truly made my life easier, allowing me to focus on other aspects of my business. I highly recommend them for anyone looking to enhance their online presence!”

“We highly recommend using 97 Display!!! They are incredibly quick to respond to any of our needs and are a pleasure to work with! We have used other providers and we felt “annoying” to them when asking for changes to our website! These guys genuinely want you to succeed!!!”

“Going with 97Display is the best business decision I have made in the 14 years of operating Total Athlete Training.”

“I’d say it’s safe to say we’re averaging 20-25 new conversions (members) a month.”

Watch Our Video To Learn About 97Display

97Display is packed with features that help your studio grow.

By partnering with 97Display to grow your fitness gym, you can expect:

• A Team That Has Your Back: Work with specialists who understand the fitness industry and are committed to helping your gym hit bigger, better goals.
• Clear, Proven Direction: Stop guessing what to do next. Get actionable strategies backed by real data so you always know your next move.
• More Time to Lead Your Business: Let us handle the website and marketing tools so you can stay focused on coaching, managing your team, and driving growth.
• Solutions Built for Gym Owners: Your brand, your mission, your market. Everything we create is tailored to how your fitness business attracts and converts new members.
• A Competitive Edge That Lasts: Stay ahead with cutting-edge tools, modern marketing tactics, and strategies designed to outperform your local market.
• Systems That Scale With You: As your gym expands, your marketing grows right alongside it — giving you the structure and momentum to keep leveling up.

Take the first step toward easier, smarter growth.